I registered my business, Mandy Berry Photography, in 2011, when my first child was only an infant. I thought I would have time to focus on my business, but I didn’t. I focused on my one baby and then had two more. At the time I wanted to come up with a logo for the business, something that was personal and meaningful. I also wanted to pay homage to my dad who was my inspiration and motivation for pursuing a creative career. I wanted his handwriting to be the name part in my business logo. He wasn’t a calligraphy artist, but he had artsy handwriting that he was able to modify. So he produced a full page of “Mandy Berry”s.  

Dad's signatures of my nameDad's signatures of my name

I picked one I liked and made it into something. His handwriting plus type written “photography” and a graphic that was inspired by Lucy’s eyelashes. I did like it, but I didn’t think it was professional enough. 

old logoold logo


Fast forward a decade. The kids are in school and I now have the time to focus on my business. I revisited the logo. I wasn’t completely happy with it. I still owed it to my dad to finish the logo and use it. (Back story- he passed away on St. Patricks Day in 2021). Now I needed to finish the logo. I wanted his handwriting as part of my business, so he could be meshed with my photography forever. So I went to a pro and had the logo finished. The graphic is a simple reference to my roots in photography- 35mm SLR film camera. It’s the first serious camera that I ever owned and that my father bought for me in high school. He and my grandfather were also photo enthusiasts. My sister is too. It's in our blood.

new logonew logo


I will now splatter this everywhere. Business cards to come!